When it comes to marketing, you need to understand the difference between tools, tactics and strategies. A blog is a tool. Writing blog posts is a tactic. Google AdWords is a tool. Publishing ads across multiple keywords is a tactic. Combine a number of tools and tactics together and you’ve got the makings of a strategy.
A strategy is driven by the goals you’re trying to accomplish. You need to identify your goals and understand them clearly. Quantify them. “We want to increase revenue” is clearly a goal. “We want to increase revenue by 25% in 6 months through increased sales of products A and B” is much better. Attach specific, measurable targets to your goals as often as you can so you’re more equipped to make rational, fact-driven decisions.
A strategy is driven by the goals you’re trying to accomplish. You need to identify your goals and understand them clearly. Quantify them. “We want to increase revenue” is clearly a goal. “We want to increase revenue by 25% in 6 months through increased sales of products A and B” is much better. Attach specific, measurable targets to your goals as often as you can so you’re more equipped to make rational, fact-driven decisions.
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