Blogging effectively.

To start blogging effectively, you need to blog to answer the questions your customers have, and address the sticking points of your prospects. Ideas for blog posts can include:

• FAQs. Remember, if one prospect or client had that question, probably hundreds or thousands of other people had the same question and asked it of Google. Your blog posts that address these questions can rank well for these specific questions.
• Top 10 lists. People really like numbered lists; it speaks to our overly complicated lives and our need for you to cut to the chase. I may not have time to understand the nuances of saving for retirement, but if you have the top 10 (or 101) tips for saving for retirement, well, I’ve got time for that.
• News items. If a news item affects your target audience, grab a paragraph or two of the article, put it in your blog (with attribution and a link) alone with your own .02. In ten minutes you’ve got your blog done for the day.
• Creative process. If you have a creative product, whether it’s furniture, jewelry or flower arrangement, share the creative process with your audience. People will pay a premium if they can tell a story about your product, whether they’re giving a gift to their spouse or showing off their new dining room set.